8 Tips for Aspiring Healthcare Entrepreneurs
Megan Malugani | Monster Contributing Writer
Look Before You Leap
Trading career stability for professional independence is a worthy goal, but keeping a full- or part-time job while you get your venture going is wise. You’ll be able to see if you’re cut out for entrepreneurship while still earning a paycheck. Golden hung on to his ER job while his baby-proofing business was getting off the ground. “Within two years I was busy enough consulting and performing child-safety audits that I didn’t have enough time for the ER anymore,” he says.
Expect Some Ups and Downs
Most entrepreneurs don’t hit the jackpot overnight; they painstakingly build successful enterprises. Doctor Baby Proofer was a home-based business for 12 years before Golden moved into a 4,500-square-foot showroom two years ago. He now has six employees. According to Berger Mitchell, it takes most entrepreneurs an average of two to five years to build a successful business.
Berger Mitchell advises aspiring entrepreneurs to network, network, and then network some more. She drummed up business initially by joining her local professional association and volunteering for every opportunity to give a speech or work at a health fair. Golden says his most potent form of marketing is giving seminars to expectant mothers in settings like hospitals, health fairs and corporations. Berger Mitchell says, “You have got to sell yourself. No one is doing that for you.”