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7 Secrets to Career Success

7 Secrets to Career Success

Keith Ferrazzi for Monster

Show Them You’re Human

How to do it? The same way you make genuine friends outside of work. Build trust through intimacy. Show them that besides being professional, you’re also human. Skip the small talk, and go deep into what really matters – your interests and passions, your struggles and frustrations. And don’t think for a moment that they’ll think less of you for showing that kind of vulnerability. In fact, usually the opposite happens.

When I tell people about my humble beginnings and how it took me so long to overcome my insecurities of being poor and getting picked on by kids from more well-to-do families, people don’t think less of me. They immediately empathize and feel more endeared to me than ever before. All you have to do is let your guard down and show enough vulnerability to make others comfortable with opening up to you.


So remember: Business relationships are personal relationships. From getting a raise to finding romance, the same rules apply.

Mix Your Business and Personal Lives

Don’t stop with treating business friends as personal friends, though. Be sure to mix them, too.

Someone said to me recently, “Gee, I only have one night in New York. It’s too bad I can’t see Potential Future Employer A, because I should really see Client B instead.”

My response: “Nonsense! Invite both people out! And by the way, you’ve been single too long, so invite a date along, too!”

My friend thought of limitations, whereas I saw a great opportunity. It’s a chance to be face-to-face with two people who are critical to your success. Plus, you’re not the only one who can be helpful to your client! You’ll be surprised how your other clients, contacts or personal friends can help them also. You can keep up your personal life by including a date, a significant other or a few good, fun friends. Most important, such an amalgam of associates always makes for a much more robust, fun and personal conversation.

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